Humans exhibit seasonal variation in hormone levels, behavior, and perception. A recent research showed that men's judgement of women's attractiveness change seasonally. In simpler words, you could feel a beautiful woman not attractive at all if you were asked off season! In five seasons (from winter 2004 to winter 2005) 114 heterosexual men were asked to evaluate the attractiveness of the same stimuli: photos of a female with three different waist-to-hip ratios; photos of female breasts, and photos of average-looking faces of young women.
At each of the different five seasons, the scores given to the stimuli of the same category (body shape, breast, and face) were combined. The test revealed significant changes for body shape and breast attractiveness assessments across the seasons, but no changes for face ratings. The highest scores for attractiveness were given in winter and the lowest in summer. The research team suggested that the observed seasonality is related to the well-known 'contrast effect'. More frequent exposure to women's bodies in warmer seasons might increases men's attractiveness criteria for women's body shape and breasts. Researchers are on to finding if the effect is similar in case males too!
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